The Storyteller

Brand Strategy | Branding | Design

The storyteller logo design by Brennan and Stevens

The traditional Irish pub but with a twist

The Storyteller pub is the perfect blend of old and new combined. The traditional Irish pub meets an edgy, energetic atmosphere and the result is something entirely new but very welcome.

We were asked to develop a brand strategy as well as the complete branding for The Storyteller. This is a place that is built on the fundamentals we all love about the Irish pub. It’s warm and welcoming. It serves the perfect pint and it has the hum of talk that acts as soundtrack to so many of our favourite pubs across the country.

But what makes it unique is its ability to pair the beauty of the pub with an energy and edge that is entirely new and refreshing.

The personality of this pub is bold but with a big heart.

It was our job to make sure this was communicated to the customer and across all the brand touch points.

Custom Beermat design for The Storyteller featuring a white beer mat, logo and space for customer to write stories

The branding and design that our team created is bold and edgy but always friendly. There is a familiarity to the traditional-style logo but it has been typeset in a contemporary way. Across all brand elements there is a balance of old and new / friendly and energetic / quiet and loud.

Keep up with the storyteller here. Or find out more about how strategy can help your brand here.