We handled the complete brand refresh and nationwide roll-out of the Café Sol brand.
Working on the brand refresh gave us the opportunity to show the quality, freshness and warm personality of this Irish-owned company.
There are a lot of considerations when working on a brand refresh, and with a 20 year history it was important to be sympathetic to the existing Café Sol brand and to the elements regular customers were familiar with.
Close attention was given to each and every application within the brand; from sandwich labels to menu boards to messaging on the cafe walls.
Every sandwich, salad or treat is prepared in the Cafe Sol kitchens daily and delivered to Café Sol cafés across the city and country.
We examined how each application was functioning in its current form and where improvements could be made in terms of communication and legibility, sustainability and brand message.
Part of what differentiates Cafe Sol from its competitors is the freshness of its produce. Every sandwich, salad or treat is prepared in the Cafe Sol kitchens daily and delivered to Café Sol cafés across the city and country.
