Brand identity – Environmental graphics – Design for print and screen
We started work with The Jar at the early stages of the project. The brand was built in tandem with the bar being built. This gave great insight into the client’s passion, hard work and hopes for the business that can be felt in the branding and in the bar.
The lowercase the in the logo was a nod to the friendly, welcoming tone of voice of the bar. This is a place you can stop into for a drink after work, or a place to catch up with a friend you’ve gone too long without seeing.