Cowfish Brand identity – Strategy – Design for print
Cowfish presents refined and well-crafted small plates in a beautiful setting.
This is a restaurant that embraces change. The glass walls change colour daily reflecting the weather outside. The dishes and menu change according to what is fresh and in season. The greenery and planting changes throughout the year.
We felt the branding should reflect this ever-changing nature. The brand colour palette adapts seasonally. The copy-writing and photography emphasise warmth and cosiness in autumn / winter. And opts for fresh, crisp imagery come spring / summer and long evenings by the sea.
By having trigger changes in place the customer becomes aquainted with small changes and comes to expect a different experience each time they visit.