Box Burger Brand Identity – Packaging design – Design for print and screen – Marketing
The brand is totally hands on. We used layering and stickering and branded paper so the staff could distribute the brand on a day to day basis.
We made as many DIY elements as possible so that the staff could feel ownership over the restaurant and the branding. Now when we visit we see notebooks plastered in stickers, t-shirts adorned with box burger pins and badges and our custom designed icons and typography spray-painted onto the walls and tables of the restaurant.
Our goal was to make sure we made things as easy and enjoyable as possible for both the customer visiting and the staff working at Box.
This is an energetic fast-paced burger bar. We used motifs from delivery and courier systems as a way of visually showing this place moves fast!